ANALYTICS

Analytics is the process of discovering, interpreting, and communicating significant patterns in data. . Quite simply, analytics helps us see insights and meaningful data that we might not otherwise detect. Business analytics focuses on using insights derived from data to make more informed decisions that will help organizations increase sales, reduce costs, and make other business improvements.

Business analytics

Business analytics is ubiquitous these days because every company wants to perform better and will analyze data to make better decisions. Organizations are looking to get more from analytics—using more data to drive deeper insights faster, for more people—and all for less. To meet those goals, you need a robust cloud analytics platform that supports the entire analytics process with the security, flexibility, and reliability you expect. It needs to help you empower your users to do self-service analysis without sacrificing governance. And it must be easy to administer.

Analytics fundamentals

Data in and of itself is meaningless. We can turn over every single rock and learn every possible lesson but if we don't act, if we don’t pivot, if we don't adjust, all our work will be for not. If we don’t leverage all the technology at our disposal, we are not getting every single dollar back that we could on our investment. In our world today, we are effectively able to speak with our data; have it answer questions; have it predict outcomes for us; and have it learn new patterns. This is the potential of your data.

The business value of analytics

A new way to work The nature of business is changing, and with that change comes a new way to compete. Keeping up with the demands of today’s tech-savvy workforce means having a method for creating value and running quickly. Deliver speed and simplicity to your users while maintaining the highest standards for data quality and security. A centralized analytics platform where IT plays a pivotal role should be a fundamental part of your business analytics strategy. The combination of both business-led and IT-led initiatives is the sweet spot for innovation.